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FOR IMMEDIATE RELEASE


UNII Cosmetics Launches the Clutter Free UNII Palette


Los Angeles Based Startup Offers a Palette Custom-Designed for On-The-Go, Eco-Friendly Makeup Enthusiasts.

LOS ANGELES, CA (February 12, 2010) – UNII Cosmetics has begun a campaign to eliminate clutter in makeup bags and bathroom drawers. UNII Cosmetics is proud to introduce the UNII Palette, an innovative, re-usable, freestyle makeup case that boasts Do-It-Yourself roots and a green way of thinking. The UNII Palette allows women to consolidate their stash of makeup cases into one multi-brand palette, both refillable and customizable to each woman's preferences.

The average woman may carry in her purse an assortment of makeup products such as eye shadows, blushes, and eye pencils - each a different brand and in a separate container. By consolidating makeup into one magnetic case, the UNII Palette offers convenience. By encouraging the use of refills, the UNII Palette saves its users money and reduces the waste associated with conventional packaging.

"If one in twenty-five women chose refillable eye shadow, more than 350,000 pounds of wasted cosmetics containers could be saved each year."

- The Green Book by Elizabeth Rogers and Thomas Kostigen..


The UNII Palette was designed by UNII Cosmetics founder, Minna Ha, with DIY, eco-friendly makeup enthusiasts in mind. While spending her undergraduate and graduate years at MIT and Harvard, Minna spent years traveling cross-country from her native Los Angeles to the east coast. But after years of being on-thego, Minna grew tired of hauling around a dozen different little cases in her makeup bag. Minna thought, "Why can't my makeup be more like an artist's painting palette?” After a few engineering, design, and manufacturing courses later, and by removing the eyeshadow, blush, and foundation pans from their original containers (a technique known as "depotting"), Minna consolidated her favorites into one sleek and stylish case and created the UNII Palette – a case compact enough to carry in a purse for everyday use, or for travel. Simplicity with smarts!


"Yes, seriously this is the invention of the century for all you makeup addicts!"

- Sheila Arkee, Co-Publisher of Painted Ladies blog.


Each UNII Palette includes: a chic, purse-friendly palette, plenty of magnetic strips to keep makeup from sliding, a large full-sized mirror for makeup application, a movable thumb grip, and a tight, rubberized seal to prevent leaks.


ABOUT UNII


UNII Cosmetics was founded in December 2009, and is dedicated to providing quality products that simplify your routine, reduce waste, are fun to use, and are beautiful. The website www.uniicosmetics.com offers the UNII Palette in five vibrant shades, how-to lessons on depotting makeup, and a UNII Palette user gallery.


Contact:
Minna Ha
minna@uniicosmetics.com
(626) 502-7470
uniicosmetics.com

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